Dilip Soman

Professor of Marketing

Canada Research Chair in Behavioural Science and Economics

• Campus:
  • St. George
• Faculty:
  • Rotman School of Management

Expertise

• Behavioural economics
• Behavioural finance
• Consumer behaviour
• Consumer psychology and decision making
• Data-driven decision making
• Digital marketing
• Market research
• Marketing
• Pricing
• Public policy