Consumer psychology and decision making

Dilip Soman

Professor of Marketing

Canada Research Chair in Behavioural Science and Economics

• Campus
  • St. George
• Faculty
  • Rotman School of Management

Areas of Expertise

• Behavioural economics
• Behavioural finance
• Consumer behaviour
• Consumer psychology and decision making
• Data-driven decision making
• Digital marketing
• Market research
• Marketing
• Pricing
• Public policy

Office: 416-946-0195
Email: dilip.soman@rotman.utoronto.ca
Media availablity: TV, Radio, Print/Online