Breaking News Experts
Consumer psychology and decision making
Dilip Soman
Professor of Marketing
Canada Research Chair in Behavioural Science and Economics
- Campus
- Faculty
Areas of Expertise
- Behavioural economics
- Behavioural finance
- Consumer behaviour
- Consumer psychology and decision making
- Data-driven decision making
- Digital marketing
- Market research
- Marketing
- Pricing
- Public policy
Office: 416-946-0195
Email: dilip.soman@rotman.utoronto.ca
Media availablity: TV, Radio, Print/Online