David Soberman

Professor of Marketing

Language: English and French

• Campus
  • St. George
• Faculty
  • Rotman School of Management

Expertise

• Advertising
• Alliances
• Automotive
• Big data
• Brand management
• Business development
• Business models
• Business strategy
• Canada
• Competition policy
• Competitive strategy
• Consumer products
• Corporate social responsibility
• Corporate strategy
• COVID-19 – Pandemic profiteers
• Creative industries
• Data-driven decision making
• Distribution channels
• Entrepreneurial management
• Europe
• Food industry
• General management
• Global economic impact of COVID-19
• innovation
• Leadership
• Management innovation
• Market research
• Marketing
• Marketing strategy
• Media and entertainment
• Pricing
• Retail
• Sales
• Supply & demand
• Technological innovation
• Telecommunications
• The franchise that was Kobe Bryant
• The importance of ecommerce during pandemics
• United States