Advertising

Daniel Guadagnolo

Assistant Professor, Teaching Stream

• Campus
  • U of T Mississauga
• Centres
  • Institute of Communication and Culture (UTM)

Areas of Expertise

• Advertising
• consumer research
• Marketing strategy
• media and advertising history
• media strategy
• trends/fads
• U.S. history; consumer culture; branding

Office: N/A
Website
Email: Daniel.Guadagnolo@utoronto.ca
Preferred method of contact: Email
Media availablity: Print/Online

David Soberman

Professor of Marketing

• Campus
  • St. George
• Faculty
  • Rotman School of Management

Areas of Expertise

• Advertising
• Alliances
• Automotive
• Big data
• Brand management
• Business development
• Business models
• Business strategy
• Canada
• Competition policy
• Competitive strategy
• Consumer products
• Corporate social responsibility
• Corporate strategy
• COVID-19 – Pandemic profiteers
• COVID-19 Impediments keeping people online and out of stores
• COVID-19 surcharge
• Creative industries
• Data-driven decision making
• Distribution channels
• Entrepreneurial management
• Europe
• Food industry
• Future of e-commerce
• General management
• Global economic impact of COVID-19
• Leadership
• Management innovation
• Market research
• Marketing
• Marketing strategy
• Media and entertainment
• Pricing
• Retail
• Sales
• Supply & demand
• Technological innovation
• Telecommunications
• The franchise that was Kobe Bryant
• The importance of ecommerce during pandemics
• United States

Office: 416-978-5445
Mobile: 416-420-4876
Languages: English and French
Website
Email: david.soberman@rotman.utoronto.ca
Media availablity: TV, Radio, Print/Online

Garry Leonard

Professor

• Campus
  • U of T Scarborough
• Department
  • English

Areas of Expertise

• 20th century literature
• Advertising
• film noir
• Gothic/horror
• Hemingway
• Joyce
• Literature and film studies
• Melodrama
• Pop music
• Rock and roll
• science fiction
• T.S. Eliot
• Westerns
• Woolf
• World cinema

Office: 416-287-7141
Home: 416-577-6846
Email: leonard@utsc.utoronto.ca
Media availablity: TV, Radio, Print/Online

Shyon Baumann

Associate Professor, Department of Sociology, University of Toronto Mississauga

• Campus
  • U of T Mississauga
• Faculty
  • School of Graduate Studies
• Department
  • Sociology
  • Sociology (UTM)
• Centres
  • Centre for the Study of the United States
  • Cinema Studies Institute

Areas of Expertise

• Advertising
• Art and society
• Cultural hierarchy
• Culture and inequality
• Food culture
• Media studies

Office: N/A
Email: shyon.baumann@utoronto.ca
Media availablity: TV, Radio, Print/Online