May 4, 2016
“Whether you like it or not, universities have a brand – it’s an image that people associate with us. And we want that image to be as positive as possible,” says Meric Gertler, president of the University of Toronto. “Having said that, ultimately it does come down to substance. There has to be real substantive evidence that you have a good product to sell, that the work being done by our scholarly colleagues is of the highest rank and is well regarded around the world for its academic merit.” Read more.