Media Releases

World Reputation Rankings 2016: winning recognition worldwide

May 4, 2016

Times Higher Education | May. 4, 2016

“Whether you like it or not, uni­ver­si­ties have a brand – it’s an image that peo­ple asso­ciate with us. And we want that image to be as pos­i­tive as pos­si­ble,” says Mer­ic Gertler, pres­i­dent of the Uni­ver­si­ty of Toron­to. “Hav­ing said that, ulti­mate­ly it does come down to sub­stance. There has to be real sub­stan­tive evi­dence that you have a good prod­uct to sell, that the work being done by our schol­ar­ly col­leagues is of the high­est rank and is well regard­ed around the world for its aca­d­e­m­ic mer­it.” Read more.