Media Releases

Smokers may try to quit 30 times before it sticks

June 22, 2016

Reuters | June. 22, 2016

Though conventional wisdom says it takes five to seven attempts for most smokers to quit, those estimates may be very low, a recent study suggests. “For so long we’ve been talking about five to seven attempts to quit,” said lead author Dr. Michael Chaiton of the school of public health at the University of Toronto in Canada. “For us (the numbers) were a lot higher.” Read more.