Media Releases

Smokers may try to quit 30 times before it sticks

June 22, 2016

Though con­ven­tion­al wis­dom says it takes five to sev­en attempts for most smok­ers to quit, those esti­mates may be very low, a recent study sug­gests. “For so long we’ve been talk­ing about five to sev­en attempts to quit,” said lead author Dr. Michael Chaiton of the school of pub­lic health at the Uni­ver­si­ty of Toron­to in Cana­da. “For us (the num­bers) were a lot high­er.” Read more.