Media Releases

More companies should embrace ‘Brand Canada’

March 14, 2016

Globe & Mail | Mar. 12, 2016

A country’s brand value is much more than the relative size of its GDP, its international competitiveness ranking, or how it scores on the UN development index, write dean of the Rotman Tiff Macklem, marketing professor David Soberman and vice-chairman of the Bank of Montreal. Read more…