Media Releases

More companies should embrace ‘Brand Canada’

March 14, 2016

Globe & Mail | Mar. 12, 2016

A country’s brand val­ue is much more than the rel­a­tive size of its GDP, its inter­na­tion­al com­pet­i­tive­ness rank­ing, or how it scores on the UN devel­op­ment index, write dean of the Rot­man Tiff Mack­lem, mar­ket­ing pro­fes­sor David Sober­man and vice-chair­man of the Bank of Mon­tre­al. Read more…