How much is Drake’s endorsement worth to Toronto?
June 20, 2016
The Star | June. 19, 2016
“When he was brought in I really questioned that decision,” says Richard Powers, a sports marketing expert and associate professor at the Rotman School of Management. “My problem was that I’m still listening to the Rolling Stones. He’s going for a different demographic and I didn’t appreciate what an A-list celebrity he is.” Read more.