Media Releases

How much is Drake’s endorsement worth to Toronto?

June 20, 2016

The Star | June. 19, 2016

“When he was brought in I real­ly ques­tioned that deci­sion,” says Richard Pow­ers, a sports mar­ket­ing expert and asso­ciate pro­fes­sor at the Rot­man School of Man­age­ment. “My prob­lem was that I’m still lis­ten­ing to the Rolling Stones. He’s going for a dif­fer­ent demo­graph­ic and I didn’t appre­ci­ate what an A‑list celebri­ty he is.” Read more.