Media Releases

From Canada Goose to barbecue sauce: how the Canadian image sells

August 3, 2016

Globe and Mail | August 3, 2016

Geoffrey Leonardelli, a University of Toronto management professor with expertise in international relations and cultural differences, says the idea Canadians are polite and reliable is consistent with studies he has come across. His own research highlights another Canadian trait that can have an impact on building a good business relationship abroad: embracement of diversity. Read more.