Media Releases

From Canada Goose to barbecue sauce: how the Canadian image sells

August 3, 2016

Globe and Mail | August 3, 2016

Geof­frey Leonardel­li, a Uni­ver­si­ty of Toron­to man­age­ment pro­fes­sor with exper­tise in inter­na­tion­al rela­tions and cul­tur­al dif­fer­ences, says the idea Cana­di­ans are polite and reli­able is con­sis­tent with stud­ies he has come across. His own research high­lights anoth­er Cana­di­an trait that can have an impact on build­ing a good busi­ness rela­tion­ship abroad: embrace­ment of diver­si­ty. Read more.