Media Releases

Brazil lifts visa restrictions for Olympics but Zika fears dissuading Canadians

June 23, 2016

CBC News | June. 23, 2016

Poor Brazil. The Rio de Janeiro Olympics haven’t even start­ed yet and the event has already been tar­nished by every­thing from polit­i­cal cor­rup­tion to severe water pol­lu­tion to fears about the Zika virus. “It’s unfor­tu­nate, but the only news com­ing out of there seems to be neg­a­tive,” says sports mar­ket­ing expert and Uni­ver­si­ty of Toron­to pro­fes­sor Richard Pow­ers. Read more.