Media Releases

A reminder of personal connections, not tarnished brand

February 20, 2013

New York Times | February 19, 2013

While his­to­ry has pro­vid­ed numer­ous exam­ples of ill-fat­ed tat­toos to com­mem­o­rate lovers, sports teams, gang mem­ber­ship and bands that break up, the Live­strong image is a com­plex one, said Michael Atkin­son, a soci­ol­o­gist at the Uni­ver­si­ty of Toron­to who has stud­ied tat­toos… Read more