Consumer decision-making

Avni Shah

Assistant Professor of Marketing

Research Fellow of the Behavioural Economics in Action Research Cluster

• Campus
  • U of T Scarborough
• Faculty
  • Rotman School of Management

Areas of Expertise

• Behavioural finance
• Brand management
• Canada
• Compensation
• Competition policy
• Consumer decision-making
• Consumer well-being
• Corporate incentives
• Food industry
• Healthcare management
• Market research
• Marketing strategy
• Pricing
• Public policy
• Sports
• Tax
• United States
• Women in business

Office: n/a
Email: avni.shah@rotman.utoronto.ca
Media availablity: TV, Radio, Print/Online