Media Releases

Thinking about the Future of Work at the Rotman School of Management

March 27, 2017

Toronto, ON – More than 150 students with expertise in design thinking from across the United States, Europe and Canada will be competing in the annual Rotman Design Challenge at the University of Toronto’s Rotman School of Management on April 1 and 2.

This year’s challenge is to support TELUS, the lead sponsor, in its Future of Work culture evolution. The challenge is being tackled by 28 teams of problem solvers, thinkers and innovators in masters-level business and design programs, who will present their ideas on how relationships between employers and employees might change in the future.

Teams have been given four weeks to problem solve, test and iterate their ideas using the Rotman School’s three gears of Business Design: Empathy & Need Finding, Prototyping and Experimentation and Business Strategy. Student teams will present their findings at the Rotman School to a set of judges, and an audience of industry experts and academics. A winner will be announced at the end of the Challenge on April 2 and will be awarded the grand prize of CAD 9,000 (CAD 5000 for the 2nd place and CAD 3,000 for 3rd).

Teams will also have the opportunity to network and participate in workshops led by TELUS as well as consulting firms, SYPartners and Doblin.

This year’s participants come from some of the top  business and design schools in the world including: Cambridge Judge Business School, Carnegie Mellon University, the University of Chicago Booth School of Business, DeGroote School of Business at McMaster University, Gustavson School of Business at University of Victoria, IIT Institute of Design at the Illinois Institute of Technology, Kellogg School of Management at Northwestern University, Savannah College of Art and Design, The College of William & Mary, Tuck School of Business at Dartmouth College and the University of Virginia Darden School of Business.

To find out more about the Rotman Design Challenge, please visit: and follow us Facebook.

The Rotman School of Management is located in the heart of Canada’s commercial and cultural capital and is part of the University of Toronto, one of the world’s top 20 research universities. The Rotman School fosters a new way to think that enables our graduates to tackle today’s global business and societal challenges.  For more information, visit


Amy Fong
Coordinator, Media Relations and Events
Rotman School of Management
University of Toronto
Tel: 416-978-4193