Media Releases

Rotman MBAs Win the Sofaer International Case Competition at Tel Aviv University

May 31, 2016

Toron­to, ON – A team of Rot­man MBA stu­dents have won the Sofaer Inter­na­tion­al Case Com­pe­ti­tion held last week by the Coller School of Man­age­ment at Tel Aviv Uni­ver­si­ty.

The team includ­ed 2 Israeli stu­dents who were return­ing to their home coun­try to rep­re­sent the Rot­man School in the com­pe­ti­tion.  Team mem­bers were Elad Barak, MBA’16, Mieka Buck­ley-Pear­son, MGA/MBA’17, Gonen Hol­lan­der, MBA’17, and Alys Richards. MBA’16. They won a $10,000 US prize.

The strat­e­gy case com­pe­ti­tion is unique in that it uses a live case of an Israeli start-up com­pa­ny which is seek­ing to expand out­side the coun­try.  The com­pa­ny presents its prod­ucts and cur­rent state and looks to the stu­dent teams to make two strate­gic rec­om­men­da­tions for the com­pa­ny to move for­ward.   This year’s com­pa­ny was Fore­sight, an Israeli start­up with Advanced Dri­ver Assis­tance Sys­tems (ADAS) tech­nol­o­gy in need of a go to mar­ket strat­e­gy.  Eight teams from lead­ing busi­ness schools had two and half days to devel­op the strate­gies. Oth­er par­tic­i­pat­ing schools includ­ed Cam­bridge Judge Busi­ness School, Copen­hagen Busi­ness School, UC San Diego Rady School of Man­age­ment, Uni­ver­si­ty of Cologne, Hong Kong Uni­ver­si­ty of Sci­ence and Tech­nol­o­gy, Peking Uni­ver­si­ty, and Tel Aviv Uni­ver­si­ty.

The three teams who made the finals pre­sent­ed to an audi­ence Includ­ing exec­u­tives from Fore­sight, mem­bers of the Tel Aviv Uni­ver­si­ty com­mu­ni­ty, and a pan­el of judges includ­ing Israeli tech­nol­o­gy indus­try lead­ers and fac­ul­ty from the eight par­tic­i­pat­ing schools.  Prof. Bri­an Sil­ver­man, who holds the J.R.S. Prichard and Ann Wil­son Chair in Man­age­ment, was the Rot­man fac­ul­ty rep­re­sen­ta­tive.

“This com­pe­ti­tion is a fan­tas­tic oppor­tu­ni­ty to apply what we have learned at Rot­man to a real strate­gic dilem­ma fac­ing an inno­v­a­tive Israeli start­up. It was a priv­i­lege to rep­re­sent Rot­man and to com­pete against top busi­ness schools from around the world. For the sec­ond years we could­n’t imag­ine a bet­ter close to our time at Rot­man, and the first years look for­ward to com­pet­ing again next year!,” say the team mem­bers.

Elad Barak added, “As an inter­na­tion­al stu­dent from Israel, this was an excel­lent oppor­tu­ni­ty to rep­re­sent Rot­man on my home court. Our team was able to blend Israeli Inno­va­tion togeth­er with the Cana­di­an struc­tured thought process which was key in our approach and one of the rea­sons we won.”

The Rot­man School of Man­age­ment is locat­ed in the heart of Canada’s com­mer­cial and cul­tur­al cap­i­tal and is part of the Uni­ver­si­ty of Toron­to, one of the world’s top 20 research uni­ver­si­ties. The Rot­man School fos­ters a new way to think that enables our grad­u­ates to tack­le today’s glob­al busi­ness chal­lenges.  For more infor­ma­tion, vis­it


For more infor­ma­tion:
Ken McGuf­fin
Man­ag­er, Media Rela­tions
Rot­man School of Man­age­ment
Uni­ver­si­ty of Toron­to
Tele: 416–946-3818

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