Media Releases

Rotman Commerce Graduates Named to Forbes 30 Under 30 List for Marketing and Advertising

January 12, 2017

Toron­to, ON – The co-founders of Toron­to-based start-up Exact Media, who are grad­u­ates of the Rot­man Com­merce pro­gram at the Uni­ver­si­ty of Toron­to, have been named to the 2017 Forbes 30 Under 30 list of the young inno­va­tors redefin­ing mar­ket­ing and adver­tis­ing.

Daniel Rod­ic, BCom’12, and Ele­na Sahakyan, BCom’09, are two of the three co-founders of Exact Media, an e‑commerce sam­pling and coupon com­pa­ny with investors includ­ing Tony Hsieh, CEO of Zap­pos, and clients includ­ing Coca-Cola, Proc­ter & Gam­ble, Unilever, Pep­si­Co, L’Oréal, Pfiz­er and Mon­delez.

In a recent pro­file in the Win­ter 2017 issue of UofT Mag­a­zine, Rod­ic says his career path was changed when he was accept­ed into The Next 36, an inten­sive entre­pre­neur­ship pro­gram co-found­ed by Ajay Agraw­al, the Peter Munk Pro­fes­sor of Entre­pre­neur­ship at the Rot­man School of Man­age­ment. “Through The Next 36, I got fund­ing to start my first busi­ness, and that’s what pushed me toward a more entre­pre­neur­ial path,” Rod­ic says.

The Rot­man School of Man­age­ment is locat­ed in the heart of Canada’s com­mer­cial and cul­tur­al cap­i­tal and is part of the Uni­ver­si­ty of Toron­to, one of the world’s top 20 research uni­ver­si­ties. The Rot­man School fos­ters a new way to think that enables our grad­u­ates to tack­le today’s glob­al busi­ness and soci­etal chal­lenges.  For more infor­ma­tion, vis­it


For more infor­ma­tion:

Ken McGuf­fin
Man­ag­er, Media Rela­tions
Rot­man School of Man­age­ment
Uni­ver­si­ty of Toron­to
Tel: 416–946-3818