Media Releases

New Rotman-University of Toronto Press book collects the best on Design Thinking

July 15, 2013

TORONTO, ON – Over the past decade, University of Toronto’s Rotman School of Management and its award-winning publication, Rotman magazine, have emerged as leaders in the field of design thinking. Professor Roger Martin and magazine editor Karen Christensen have gathered the magazine’s most celebrated articles about design thinking and business design in a handsome new volume, Rotman On Design: The Best on Design Thinking from Rotman Magazine.

This collection from Rotman-UTP Publishing combines insights from those on the frontlines of bringing design into modern organizations with those from the leading academics who are teaching design thinking to a new generation of global leaders.

With brand new introductions by thought leaders including Paola Antonelli, Tim Brown, Claudia Kotchka, John Maeda and Roger Martin, the articles in this volume cover practical topics ranging from introducing design thinking into an organization to the particular skills that inspire great design — whether it be of a new business plan, a user experience, a health care system, or an economic policy.

“The Rotman School has set out to develop leaders who can find creative solutions to vexing problems. This book contains a lot of that ‘secret sauce’,” says Christensen.

Rotman On Design is both a comprehensive overview of how the discipline of design thinking has evolved over the past decade and an accessible resource for business leaders and readers interested in design. Martin and Christensen’s engaging new book will appeal to anyone who wants to foster creativity and innovation in their organization.

Advance Praise For Rotman On Design

“This is the most extraordinary collection of essays on Design and Design Thinking that I have ever seen. Including contributions by the most insightful leaders in the field, it is a powerfully useful book that everyone in search of more innovation and creativity must have.”

Bruce Nussbaum, Professor of Innovation and Design, Parsons The New School of Design, and Founder, Bloomberg Businessweek’s Innovation & Design channel and IN: Inside Innovation supplement

“Design thinking has unlocked the creative potential in leading organizations around the world. The stories in Rotman on Design will inspire innovators everywhere.” 

David Kelley, Founder of IDEO and the Stanford

“There are still some who believe that design is just about making things, people, and places pretty. In truth, one of design’s most fundamental tasks is to help people deal with change. Consequently, design is increasingly important and will become a necessary component of everybody’s education. The Rotman School is amongst those leading the way.”

Paola Antonelli, Senior Curator, Architecture and Design and Director, Research and Development, The Museum of Modern Art

264 Pages | $39.95 (CAN) | Paperback | 978-1442616202

Roger Martin is Professor of Strategic Management and former Dean at the Rotman School of Management at the University of Toronto.

Karen Christensen is Editor-in-Chief of Rotman magazine and Executive Director of Strategic Communication in the Rotman School of Management.

Founded in 1901, University of Toronto Press (UTP) is Canada’s oldest scholarly press and one of the largest university presses in North America, releasing over 200 new scholarly, reference, and general-interest books each year, as well as maintaining a backlist of over 3500 titles in print. For more information, visit

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. For more information, visit


For more information, contact:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818
Follow Rotman on Twitter @rotmanschool 
Watch Rotman on You Tube

Chris Reed
Publicist, University of Toronto Press
Phone: 416-978-2239 ex. 248