Media Releases

New Rotman-University of Toronto Press book collects the best on Design Thinking

July 15, 2013

TORONTO, ON – Over the past decade, Uni­ver­si­ty of Toronto’s Rot­man School of Man­age­ment and its award-win­ning pub­li­ca­tion, Rot­man mag­a­zine, have emerged as lead­ers in the field of design think­ing. Pro­fes­sor Roger Mar­tin and mag­a­zine edi­tor Karen Chris­tensen have gath­ered the magazine’s most cel­e­brat­ed arti­cles about design think­ing and busi­ness design in a hand­some new vol­ume, Rot­man On Design: The Best on Design Think­ing from Rot­man Mag­a­zine.

This col­lec­tion from Rot­man-UTP Pub­lish­ing com­bines insights from those on the front­lines of bring­ing design into mod­ern orga­ni­za­tions with those from the lead­ing aca­d­e­mics who are teach­ing design think­ing to a new gen­er­a­tion of glob­al lead­ers.

With brand new intro­duc­tions by thought lead­ers includ­ing Pao­la Antonel­li, Tim Brown, Clau­dia Kotch­ka, John Mae­da and Roger Mar­tin, the arti­cles in this vol­ume cov­er prac­ti­cal top­ics rang­ing from intro­duc­ing design think­ing into an orga­ni­za­tion to the par­tic­u­lar skills that inspire great design — whether it be of a new busi­ness plan, a user expe­ri­ence, a health care sys­tem, or an eco­nom­ic pol­i­cy.

“The Rot­man School has set out to devel­op lead­ers who can find cre­ative solu­tions to vex­ing prob­lems. This book con­tains a lot of that ‘secret sauce’,” says Chris­tensen.

Rot­man On Design is both a com­pre­hen­sive overview of how the dis­ci­pline of design think­ing has evolved over the past decade and an acces­si­ble resource for busi­ness lead­ers and read­ers inter­est­ed in design. Mar­tin and Christensen’s engag­ing new book will appeal to any­one who wants to fos­ter cre­ativ­i­ty and inno­va­tion in their orga­ni­za­tion.

Advance Praise For Rot­man On Design

“This is the most extra­or­di­nary col­lec­tion of essays on Design and Design Think­ing that I have ever seen. Includ­ing con­tri­bu­tions by the most insight­ful lead­ers in the field, it is a pow­er­ful­ly use­ful book that every­one in search of more inno­va­tion and cre­ativ­i­ty must have.”

Bruce Nuss­baum, Pro­fes­sor of Inno­va­tion and Design, Par­sons The New School of Design, and Founder, Bloomberg Businessweek’s Inno­va­tion & Design chan­nel and IN: Inside Inno­va­tion sup­ple­ment

“Design think­ing has unlocked the cre­ative poten­tial in lead­ing orga­ni­za­tions around the world. The sto­ries in Rot­man on Design will inspire inno­va­tors every­where.” 

David Kel­ley, Founder of IDEO and the Stan­ford

“There are still some who believe that design is just about mak­ing things, peo­ple, and places pret­ty. In truth, one of design’s most fun­da­men­tal tasks is to help peo­ple deal with change. Con­se­quent­ly, design is increas­ing­ly impor­tant and will become a nec­es­sary com­po­nent of everybody’s edu­ca­tion. The Rot­man School is amongst those lead­ing the way.”

Pao­la Antonel­li, Senior Cura­tor, Archi­tec­ture and Design and Direc­tor, Research and Devel­op­ment, The Muse­um of Mod­ern Art

264 Pages | $39.95 (CAN) | Paper­back | 978–1442616202

Roger Mar­tin is Pro­fes­sor of Strate­gic Man­age­ment and for­mer Dean at the Rot­man School of Man­age­ment at the Uni­ver­si­ty of Toron­to.

Karen Chris­tensen is Edi­tor-in-Chief of Rot­man mag­a­zine and Exec­u­tive Direc­tor of Strate­gic Com­mu­ni­ca­tion in the Rot­man School of Man­age­ment.

Found­ed in 1901, Uni­ver­si­ty of Toron­to Press (UTP) is Canada’s old­est schol­ar­ly press and one of the largest uni­ver­si­ty press­es in North Amer­i­ca, releas­ing over 200 new schol­ar­ly, ref­er­ence, and gen­er­al-inter­est books each year, as well as main­tain­ing a back­list of over 3500 titles in print. For more infor­ma­tion, vis­it

The Rot­man School of Man­age­ment at the Uni­ver­si­ty of Toron­to is redesign­ing busi­ness edu­ca­tion for the 21st cen­tu­ry with a cur­ricu­lum based on Inte­gra­tive Think­ing. Locat­ed in the world’s most diverse city, the Rot­man School fos­ters a new way to think that enables the design of cre­ative busi­ness solu­tions. For more infor­ma­tion, vis­it


For more infor­ma­tion, con­tact:

Ken McGuf­fin
Man­ag­er, Media Rela­tions
Rot­man School of Man­age­ment
Uni­ver­si­ty of Toron­to
Voice 416.946.3818
Fol­low Rot­man on Twit­ter @rotmanschool 
Watch Rot­man on You Tube

Chris Reed
Pub­li­cist, Uni­ver­si­ty of Toron­to Press
Phone: 416–978-2239 ex. 248