Media Releases

ModiFace invests in augmented reality, artificial intelligence talent at U of T

April 7, 2017

Toronto, ON – Augmented reality startup ModiFace will make a major announcement Tuesday, aimed to accelerate development of augmented reality (AR) and artificial intelligence (AI) talent at Canada’s top-ranked engineering school.

The company, founded by Professor Parham Aarabi of The Edward S. Rogers Sr. Department of Electrical & Computer Engineering, uses AR and AI to build advanced facial visualization software for the beauty and medical industries. ModiFace technology powers over 100 AR applications by Fortune 500 brands including Sephora, L’Oreal, Allergan, Vichy and Clairol, among others.

“The future of ModiFace is highly dependent on our access to the best AR engineers in the world,” says Aarabi. “For AR, it takes about a year for a new graduate to get up to speed with the latest concepts in artificial intelligence, systems engineering, and computer vision. As a result, we want to invest in students early, while they’re still in school, to start giving them the best training in these fast-moving fields.”

Aarabi will be joined by The Honourable Reza Moridi, Ontario Minister of Research, Innovation and Science, and Cristina Amon, Dean of the Faculty of Applied Science & Engineering.

Journalists will have an opportunity to speak with Aarabi following the announcement.

Event details

ModiFace announces major investment in AR, AI at U of T
Timing: Tuesday, April 11, 2017, Announcement at 9:20 am; Q&A at 9:40 am
Location: Hart House, 7 Hart House Circle, University of Toronto
East Common Room [Map]

Media contact:
Marit Mitchell
U of T Engineering
416-978-4498 (desk), 647-228-4358 (cell)
marit.mitchell@utoronto.ca