Media Releases

Pioneering Program in Business Design™ for Executives offered at the University of Toronto’s Rotman School of Management

June 7, 2011

TORONTO, ON – A new pro­gram which aims to fos­ter and devel­op inno­va­tion by com­bin­ing the best of a strat­e­gy and inno­va­tion lab and an inter­na­tion­al­ly rec­og­nized provider of exec­u­tive edu­ca­tion will launch lat­er this year in Toron­to.

Rot­man Design­Works and Rot­man Exec­u­tive Pro­grams, both at the Uni­ver­si­ty of Toronto’s Rot­man School of Man­age­ment, have part­nered to cre­ate a three-day, inten­sive busi­ness design pro­gram, based on the prac­tice that inte­grates design and busi­ness meth­ods into a frame­work for cre­at­ing human and eco­nom­ic val­ue. The inau­gur­al pro­gram will take place from Sep­tem­ber 26 to 28, 2011.

Busi­ness Design is a dis­ci­plined method­ol­o­gy and a lead­ing-edge way of think­ing that takes the best prin­ci­ples and prac­tices from the world of design, and applies them to busi­ness strat­e­gy. It is about the appli­ca­tion of design prin­ci­ples and design think­ing to dif­fi­cult busi­ness prob­lems with the goal to dri­ve inno­va­tion. With the vision of the Dean Roger Mar­tin and the lead­er­ship of Heather Fras­er, Direc­tor of Rot­man Design­Works, the Rot­man School has launched suc­cess­ful Busi­ness Design cours­es in the Rot­man MBA pro­gram as well as spe­cial­ized cours­es for exec­u­tives and orga­ni­za­tions. Design­Works Sin­ga­pore was suc­cess­ful­ly launched last year in part­ner­ship with Sin­ga­pore Poly­tech­nic to fur­ther pro­mote the prac­tice of Busi­ness Design as a plat­form for enter­prise inno­va­tion and growth.

“The course address­es today’s busi­ness chal­lenge to man­age the present while con­cur­rent­ly cre­at­ing a future of growth and sus­tained suc­cess,” says Heather Fras­er, Direc­tor of Rot­man Design­Works. “Inno­va­tion is essen­tial in cre­at­ing future val­ue and orga­ni­za­tions need prac­ti­cal ways to ignite teams and frame a road map for future suc­cess.”

This high­ly-expe­ri­en­tial pro­gram enables par­tic­i­pants with an increased abil­i­ty to trans­form insights into viable busi­ness offer­ings. They will be equipped with a range of tools and frame­works that enable them to prac­tice and apply busi­ness design and inno­va­tion meth­ods imme­di­ate­ly in their every­day work. This is the first time that Busi­ness Design has been offered by Rot­man School Exec­u­tive Pro­grams.

Pre­lim­i­nary reg­is­tra­tion for the pro­gram is avail­able at and fur­ther infor­ma­tion about Busi­ness Design at the Rot­man School is online at

Design­Works is the Rot­man School’s strat­e­gy and inno­va­tion lab. Stand­ing at a nexus of aca­d­e­m­ic and com­mer­cial learn­ing, Design­Works col­lab­o­rates with a net­work of local and inter­na­tion­al part­ners in the areas of edu­ca­tion and research. It offesr MBA cours­es as well as exec­u­tive edu­ca­tion pro­grams to enter­pris­ing orga­ni­za­tions across all sec­tors. For more infor­ma­tion, vis­it

Exec­u­tive Pro­grams at the Uni­ver­si­ty of Toronto’s Rot­man School of Man­age­ment offers pro­grams for indi­vid­u­als and cus­tom pro­grams for orga­ni­za­tions in all areas of exec­u­tive devel­op­ment, includ­ing Inte­gra­tive Think­ing™, Busi­ness Design™, lead­er­ship, gov­er­nance, finance and human resources, for pub­lic, pri­vate and non-prof­it sec­tors. For more infor­ma­tion, vis­it

The Rot­man School of Man­age­ment at the Uni­ver­si­ty of Toron­to is redesign­ing busi­ness edu­ca­tion for the 21st cen­tu­ry with a cur­ricu­lum based on Inte­gra­tive Think­ing™. Locat­ed in the world’s most diverse city, the Rot­man School fos­ters a new way to think that enables the design of cre­ative busi­ness solu­tions. The School is cur­rent­ly rais­ing $200 mil­lion to ensure Cana­da has the world-class busi­ness school it deserves. For more infor­ma­tion, vis­it





For more infor­ma­tion, please con­tact:

Ken McGuf­fin
Man­ag­er, Media Rela­tions
Rot­man School of Man­age­ment
Uni­ver­si­ty of Toron­to
Fol­low Rot­man on Twit­ter @rotmanschool