Media Releases

Pioneering Program in Business Design™ for Executives offered at the University of Toronto’s Rotman School of Management

June 7, 2011

TORONTO, ON – A new program which aims to foster and develop innovation by combining the best of a strategy and innovation lab and an internationally recognized provider of executive education will launch later this year in Toronto.

Rotman DesignWorks and Rotman Executive Programs, both at the University of Toronto’s Rotman School of Management, have partnered to create a three-day, intensive business design program, based on the practice that integrates design and business methods into a framework for creating human and economic value. The inaugural program will take place from September 26 to 28, 2011.

Business Design is a disciplined methodology and a leading-edge way of thinking that takes the best principles and practices from the world of design, and applies them to business strategy. It is about the application of design principles and design thinking to difficult business problems with the goal to drive innovation. With the vision of the Dean Roger Martin and the leadership of Heather Fraser, Director of Rotman DesignWorks, the Rotman School has launched successful Business Design courses in the Rotman MBA program as well as specialized courses for executives and organizations. DesignWorks Singapore was successfully launched last year in partnership with Singapore Polytechnic to further promote the practice of Business Design as a platform for enterprise innovation and growth.

“The course addresses today’s business challenge to manage the present while concurrently creating a future of growth and sustained success,” says Heather Fraser, Director of Rotman DesignWorks. “Innovation is essential in creating future value and organizations need practical ways to ignite teams and frame a road map for future success.”

This highly-experiential program enables participants with an increased ability to transform insights into viable business offerings. They will be equipped with a range of tools and frameworks that enable them to practice and apply business design and innovation methods immediately in their everyday work. This is the first time that Business Design has been offered by Rotman School Executive Programs.

Preliminary registration for the program is available at and further information about Business Design at the Rotman School is online at

DesignWorks is the Rotman School’s strategy and innovation lab. Standing at a nexus of academic and commercial learning, DesignWorks collaborates with a network of local and international partners in the areas of education and research. It offesr MBA courses as well as executive education programs to enterprising organizations across all sectors. For more information, visit

Executive Programs at the University of Toronto’s Rotman School of Management offers programs for individuals and custom programs for organizations in all areas of executive development, including Integrative Thinking™, Business Design™, leadership, governance, finance and human resources, for public, private and non-profit sectors. For more information, visit

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking™. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves. For more information, visit





For more information, please contact:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Follow Rotman on Twitter @rotmanschool