Media Releases

Now accepting registrations for third annual CJF/Rotman School of Management Media Management Executive Education Program

July 20, 2011

TORONTO, ON – Applications are now being accepted for the third annual Media Management Executive Education Program (MMEEP), an intensive three-day program tailored to meet the needs of Canada’s media managers, jointly produced by the Canadian Journalism Foundation (CJF) and the Rotman School of Management at the University of Toronto. The registration deadline is September 16, 2011.

The first and only program of its kind in Canada, the MMEEP has attracted over 50 of Canada’s most senior media professionals across the country in its previous two years. This year’s program will be held at a new venue, the Kingbridge Conference Centre, in King City, Ontario, from October 28-30. The conference centre is situated on 114 acres of pristine countryside overlooking beautiful lawns and forest and features a variety of recreational facilities, providing a unique learning environment that’s both relaxing and stimulating.

Scott White, editor-in-chief of The Canadian Press and a first-year participant, found the experience to be incredibly rewarding. By the end of the three-day period, he had not only become better acquainted with core business concepts such as finance and operations; he had made valuable alliances within their industry.

“Given the tumultuous changes happening in our business, newsroom managers need to be smarter and more innovative when deciding where we’re going and how we’ll get there,” he said. “The stuff you learn here isn’t the usual things you take away from an industry convention. This is real knowledge by real experts, in a setting that is challenging and even fun. There is no other journalism training course like it in Canada.”

The fee is $3,500, which includes tuition, residential fees, all program materials, supplies and most class-day meals. The registration deadline is September 16, 2011.

For more information and to register, visit http://rotmanexecutive.com/mmeep.

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About the Media Management Executive Education Program (MMEEP) The MMEEP was launched in 2009 after John Macfarlane, editor of The Walrus and chair of the CJF’s board of directors, approached the Rotman School with the idea of developing a program targeted to media managers. He had observed that journalists are often promoted to managerial positions without substantial business training and education. The Rotman School is internationally recognized for its innovation approach to business education and is a leader in the design and delivery of executive programs tailored to the unique needs of specific industries. The MMEEP is intended for news media executives with a minimum of 8 to 10 years of experience working in print, broadcast and online outlets who need to manage across departments or media platforms. It provides invaluable learning in core business concepts including leadership, strategy, finance, operations, negotiation and decision-making. The faculty is academically world renowned and grounded in real-world expertise.

About the Canadian Journalism Foundation

The Canadian Journalism Foundation (CJF) is a not-for-profit organization that promotes excellence in journalism by celebrating outstanding journalistic achievement through an annual awards program; by operating journalism websites, J-Source.ca (English) and ProjetJ.ca (French), in cooperation with the country’s leading journalism schools; and by organizing events that facilitate dialogue among journalists, business people, politicians, government officials and academics about the role of the media in Canadian society.

About the Rotman School of Management

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves.

For more information, please contact:

Natalie Turvey
The Canadian Journalism Foundation
416-955-0394
nturvey@cjf-fjc.ca www.cjf-fjc.ca
http://www.cjf-fjc.ca/

Ken McGuffin
Rotman School of Management
416-946-3818
mcguffin@rotman.utoronto.ca
www.rotman.utoronto.ca

Now accepting registrations for third annual CJF/Rotman School of Management Media Management Executive Education Program.

Toronto – Applications are now being accepted for the third annual Media Management Executive Education Program (MMEEP), an intensive three-day program tailored to meet the needs of Canada’s media managers, jointly produced by the Canadian Journalism Foundation (CJF) and the Rotman School of Management at the University of Toronto. The registration deadline is September 16, 2011.

The first and only program of its kind in Canada, the MMEEP has attracted over 50 of Canada’s most senior media professionals across the country in its previous two years. This year’s program will be held at a new venue, the Kingbridge Conference Centre, in King City, Ontario, from October 28-30. The conference centre is situated on 114 acres of pristine countryside overlooking beautiful lawns and forest and features a variety of recreational facilities, providing a unique learning environment that’s both relaxing and stimulating.

Scott White, editor-in-chief of The Canadian Press and a first-year participant, found the experience to be incredibly rewarding. By the end of the three-day period, he had not only become better acquainted with core business concepts such as finance and operations; he had made valuable alliances within their industry.

“Given the tumultuous changes happening in our business, newsroom managers need to be smarter and more innovative when deciding where we’re going and how we’ll get there,” he said. “The stuff you learn here isn’t the usual things you take away from an industry convention. This is real knowledge by real experts, in a setting that is challenging and even fun. There is no other journalism training course like it in Canada.”

The fee is $3,500, which includes tuition, residential fees, all program materials, supplies and most class-day meals. The registration deadline is September 16, 2011.

For more information and to register, visit http://rotmanexecutive.com/mmeep.

About the Media Management Executive Education Program (MMEEP) The MMEEP was launched in 2009 after John Macfarlane, editor of The Walrus and chair of the CJF’s board of directors, approached the Rotman School with the idea of developing a program targeted to media managers. He had observed that journalists are often promoted to managerial positions without substantial business training and education. The Rotman School is internationally recognized for its innovation approach to business education and is a leader in the design and delivery of executive programs tailored to the unique needs of specific industries. The MMEEP is intended for news media executives with a minimum of 8 to 10 years of experience working in print, broadcast and online outlets who need to manage across departments or media platforms. It provides invaluable learning in core business concepts including leadership, strategy, finance, operations, negotiation and decision-making. The faculty is academically world renowned and grounded in real-world expertise.

About the Canadian Journalism Foundation

The Canadian Journalism Foundation (CJF) is a not-for-profit organization that promotes excellence in journalism by celebrating outstanding journalistic achievement through an annual awards program; by operating journalism websites, J-Source.ca (English) and ProjetJ.ca (French), in cooperation with the country’s leading journalism schools; and by organizing events that facilitate dialogue among journalists, business people, politicians, government officials and academics about the role of the media in Canadian society.

About the Rotman School of Management

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves.

Media Contact information:

Natalie Turvey

The Canadian Journalism Foundation

phone: 416.955.0394 e-mail: nturvey@cjf-fjc.ca www.cjf-fjc.ca<http://www.cjf-fjc.ca/>

Ken McGuffin

Rotman School of Management

phone: (416) 946-3818 e-mail: mcguffin@rotman.utoronto.ca<mailto:mcguffin@rotman.utoronto.ca>

www.rotman.utoronto.ca<http://www.rotman.utoronto.ca/>