Media Releases

2nd annual Rotman Problem Solving Challenge offers scholarships to MBA applicants

February 3, 2014

TORONTO, ON – More than $300,000 in scholarship money to the Rotman Full Time MBA program will be up for grabs for the winners for the second annual Rotman Problem Solving Challenge to be held at the University of Toronto’s Rotman School of Management.

Designed for prospective and incoming Full Time MBA candidates, the Challenge provides an opportunity for future Rotman students to dive deep into a real-world unstructured problem using the School’s model-based approached to problem solving. The first place finisher wins a full tuition scholarship valued at $90,000 with additional individual and team-based prizes.

“We’re delighted to be able to build on the great success of our first Challenge last year which allowed participants to experience our approach to problem solving and to build their presentation and communications skills,” says Niki da Silva, Director, Recruitment & Admissions, Rotman Full Time MBA. “Participants were also able to meet their future classmates and, in fact, one group of students who met at the Challenge went on to win A.T. Kearney’s Global Prize 2013, an annual strategic case competition, in November.”

This year’s Challenge has three rounds. In the first round, which has a deadline of February 14, applicants will be asked to provide a written submission, of no more than 1,000 words, to the following question.

Social media is fundamentally changing how companies engage with their customers. It is frequently argued that companies need to “go social” or “go home”, yet many companies are uncertain about how to adapt to this new social reality.  Choose an industry that, in your view, has not capitalized on the opportunities or prepared for the threats presented by social media and discuss both the greatest opportunities and threats facing companies in this industry.

For the second round, the submissions ranked in the top 100 will be asked to present via video to a panel of judges for no more than 15 minutes.

These top 100 finishers will all be invited to the Problem Solving Challenge weekend to be held at the Rotman School in Toronto on March 28 & 29. Participants will be assigned to an “executive team” to present their findings to senior representatives from the School as well as industry.

In order to be eligible for awards, participants must be accepted to the 2014 intake of the Rotman Full-Time MBA Program. Those who are interested in participating who have not yet submitted applications to Rotman are required to verify their eligibility by providing a résumé and a GMAT score along with their initial submission for the competition.

Complete details, including registration are online.

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions.  For more information, visit


For more information:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
University of Toronto
Voice 416.946.3818
Follow Rotman on Twitter @rotmanschool
Watch Rotman on You Tube